商業周刊
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今年的情人節落在農曆春節小年夜,雖可能被返鄉潮的過年氣氛所稀釋,不過衝著剛發年終的大好時機,商家也懂得腦筋急轉彎,宣傳檔期提前、花樣推陳出新,就是要搶賺(cash in on)連假商機。
【搶賺商機淺談】
to cash in on 從……中獲利
A:February 14 is getting increasingly close. The mood among lovers is blissful!
(2月14日越來越近,情侶間濃情蜜意很幸福。)
B:Right! The business people are cashing in on Valentine's Day excitement.
(就是啊!商家也懂得利用情人節熱潮大賺一筆。)
to seize 利用、抓住(機會)
A:I'll have a big bunch of flowers delivered to my girlfriend's office on that date.
(那天我會送一大束花去女友辦公室。)
B:That's romantic! It goes without saying the florists will seize the opportunity to make money.
(好浪漫喔!不用說,花店也想藉機大發利市。)
nicety 精美的物品(多用複數)
A:The shopping malls are stocked with a wide range of niceties. What's your plan?
(賣場正忙著擺出各種精美禮物。你有什麼計畫?)
B:Rather than giving the traditional gifts, I'll present her a practical sign of love.
(我要給她一個愛的象徵,不送傳統禮物。)
【延伸關鍵字】
1. boutique:精品店
2. blissful:幸福的、極樂的
3. popularity:普及、流行
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