一向善於操作社群媒體的泰勒絲(Taylor Swift)8月底再度突擊成功:她先清空社群網站內容,引發粉絲、媒體騷動;接著連3天只放一條蛇緩緩轉身的影片++;最後再釋出最新單曲,首週就打破3項紀錄,搶坐流行樂天后(Queen of Pop)寶座。 【流行樂天后淺談】 Queen of Pop 流行樂天后 A:Taylor Swift's newly released single just topped the charts. She is truly a "Queen of Pop." (泰勒絲最新單曲拿下排行榜冠軍,真不愧是流行樂天后。) B:Her music video also broke YouTube's record for the most-viewed video within a 24-hour period. (她的音樂錄影帶也打破YouTube 24小時內最多人觀看的紀錄。) publicity 宣傳 A:She's very skilled at generating buzz and publicity before releasing her music. (她非常善於在發行新專輯前製造話題和宣傳。) B:True. This time, before the announcement, she wiped the content of her social media accounts. (是啊,這次在宣布之前,她刪掉所有社群帳號的內容。) to rebuke 嚴厲抨擊 A:She rebuked streaming services for not offering royalties to the artists three years ago. ( 3年前她抨擊音樂串流商沒付音樂創作者版權費。) B:As a result, Apple Music started paying artists even during the trial period. (結果,Apple Music也在試聽期間支付音樂創作者版權費。) 【延伸關鍵字】 1. teaser:預告片 2. rollout:開始,展開 3. royalties(常用複數):版權費 多益時事通工作團隊獨家授權